THE BUYER PERSONA PROJECT
$950.00

If you’ve got a target market but you want to connect with them at a personal level (or fine tune your marketing messages), there is a formula.

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. In this project we will be uncovering your customer demographics, behaviour patterns, motivations, and goals.

Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona like the one we'll create together in this project, will help you determine where to focus your time, guide product development, and allow for alignment across the organisation. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

 

HERE'S WHAT YOU'LL GET

 

Discover the Advanced Buyer Persona™ framework to boost your success the right way and avoid the traps, mistakes and roadblocks many fall into;

Learn how to find the hidden data Facebook holds about your ideal customers

 Take my Personality Fit Framework I follow each time I create any kind of marketing, to make sure what I am saying will resonate with my buyers.

Access the worksheets to apply your new knowledge with step by step instructions in the one-on-one time with me.

Learn how to confidently identify your different kinds of buyers and align your entire organisation, marketing campaigns and sales conversations around them. 

 

FAQs 

 

How much of my time is required?

Running a business isn't easy, and business owners are notoriously time-poor. We get it. To invest in creating this lasting strategic document, we recommend you block out 60 mins in your diary to allow for hands-on work and Q&A.

Are there worksheets or is this information only?

We don't believe in just transferring information. Google can fill that gap, for free. Our projects are designed for transformation. That's why we work with you, in our time together, and provide the frameworks and templates to make it happen. In the project, you will be using our proprietary worksheets.

Can't I just copy a template?

Your customers are as unique as your friends and your business. The more detailed, and tailored your buyer persona the more your marketing will be magnetic and effective. This project is all about creating a tailored plan for your marketing.

Do I need to travel anywhere?

No. This class will be run in a virtual boardroom. All you need is an internet connection.

Can I bring my team?

Yes, The Buyer Persona Project is open to your team. In fact, it's encouraged.

Quantity:

Learn From Anywhere

Our virtual boardrooms and coaching systems are available wherever there's an internet connection.

Award-Winning Coach

Ian Jacob is a Google Certified Partner & HubSpot Platinum Partner and is here to help you with your business growth.

Money Back Guarantee

If you are not happy with your booking, let us know within 3 days and we'll buy it back at the full price you paid.

Online Support

Our support team is available to help you if you get stuck on anything. You'll also receive access to the private Facebook Group.